The competition is held annually for schoolchildren and students of Naberezhnye Chelny on the initiative of the Center for Environmental Associations "Eco-activy" of the Orion Youth Center. This year, it has collected 35 videos, 10 eco-tales and brought together more than 160 participants.
In Russia, since 2025, the national project "Ecology" has been replaced by the national project "Environmental well-being". Tatarstan has previously agreed to include eight events totaling 2 billion 579.6 million rubles. Of these, 2 billion 358.2 million rubles will be allocated from the federal budget, 221.4 million rubles from the republican budget.
Today, at a press conference at the Republican Tatmedia Agency, Deputy Minister of Ecology of the Republic of Tatarstan Egor Tarnavsky spoke about the republic's plans for a new national project "Environmental well-being".