The “Water Alley” in Kazan won in the category “The best PR-project” at the All-Russian contest “Eventiada Awards 2015”
28 October 2015, Wednesday
The interactive educational and advertisement platform “Water Alley” that gathered about 15,000 people during the XVI FINA World Aquatics Championship in Kazan was awarded in the framework of the All-Russian Contest of student and corporate communication projects “Eventiada Awards 2015”. A light show using 6-meter shields, dancing flash-mobs, and “water” photokiosks were arranged for the citizens and guests of Kazan during the “Water Alley”. Special advertisement stations were arranged for the children with face painting, games, and contests. The campaign was held under the aegis of the Ministry of Ecology and Natural Resources of the Republic of Tatarstan.
Press Service of the Ministry
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