On December 2, Russia will host the annual #GenerousTuesday campaign
#GenerousTuesday is a charity day that unites thousands of people from large cities and small towns. The purpose of the campaign is to involve residents and organizations in charitable activities. The initiative unites non-profit organizations, businesses, state and municipal institutions, as well as individuals.
For the first time, the #GenerousTuesday was held in Russia in 2016 with the support of the Russian Ministry of Economic Development. During its existence, about 4,600 organizations from 260 localities of the country have joined the campaign. According to the organizers, on the days of the actions, the volume of donations to charities increases 3-4 times.
How do I participate?
#GenerousTuesday is an open platform where everyone can choose a format of participation that is convenient for them. You can organize a volunteer event, hold an online concert, lecture, or educational event. Another option is to make a donation to any non-profit organization or to talk about charity on social media by posting a post with the hashtag #GenerousTuesday.
In 2025, the #Generous Tuesday is held on December 2nd. The recommended period for holding events within the framework of the campaign is from November 26 to December 8, 2025. All non-political organizations and individuals are invited to participate.
The coordinator of the Generous Tuesday project in Russia is the Charity Foundation Culture of Charity.
Detailed information about the initiative, guidelines and examples of successful practices can be found on the official website of the project: https://givingtuesday.ru /.
Results of 2024:
The total amount of funds raised amounted to 41 million rubles.
15 million Russians (about 10% of the population) are aware of the campaign, and 5% took part in it personally.