Creative towards "Eco-spring". Nefis Cosmetics offers to make everyone their own bird feeders
Nefis Cosmetics has launched a spring eco-campaign, offering a new way to use its biodegradable capsule packaging for washing. Now, in addition to the products, customers receive as a gift everything they need to create a hanging bird feeder. The "Do it yourself and Feed" campaign is being held, among other things, in support of the republican "Eco-food" and the national project "Ecological well-being". The packaging of laundry capsules is made from paper waste recycled into pulperboard, is completely safe and decomposes in nature.
"We continue to implement various eco-friendly projects, including packaging recycling. The DIY and Feed campaign is a great way to spend time with children, get creative, and at the same time take care of birds and the environment," says Valentina Simonova, Marketing Director at Nefis Cosmetics. "At the same time, in this way we are helping to reduce the amount of garbage taken to landfills, and this, of course, will be a serious step towards preserving natural resources together with our customers."
The company has put special bird food in each container participating in the campaign. It consists of red and yellow millet, sunflower, flax seeds, crushed peanuts and oats. All seeds comply with GOST, and the feed composition is approved by the Russian Bird Conservation Union.
Laundry capsules are located inside a sealed polyvinyl film, so that their contents do not come into contact with the surface of the package.
Making bird feeders is very simple – detailed instructions are enclosed in a box of laundry capsules. Even a child can handle this, but the company recommends making feeders under adult supervision.