An open educational environmental lesson focused on promoting the culture and practice of separate waste collection was held at multi-discipline school No. 181 of the Sovetskiy district of Kazan. The event was organized by Coca-Cola in Russia together with the non-profit movement ECA and the Ministry of Ecology and Natural Resources of the Republic of Tatarstan. In the lesson, 10-graders were shown a thematic multimedia presentation on separate garbage collection.